INAR (formerly ENAR Ireland), who coordinates a network of 101 civil society organisations in Ireland, have pioneered the iReport.ie racist incident reporting system since 2013, logging thousands of incidents and producing from their data cutting edge reports and policy submissions to national and international reporting bodies, government and media. In this period, INAR have developed the capacity of their network members to support people to respond to racist incidents including the “Responding to Racism Guide”, a highly accessible 226-page directory of institutions, public bodies and their procedures with regards to racism and discrimination. These resources are brought together in a new iReport App, available for Android and iOS devices on the new INAR website. The App is aimed at members of minority groups who experience racism, as well as their allies and advocates, encouraging the latter to ‘speak up’ and make racism visible.
The Cannes Young Lions competition is led by IAPI, the Institute of Advertising Practitioners in Ireland, and sponsored by Wide Eye Media who manage all cinema advertising across Ireland, and Pull The Trigger, an award-winning commercials production company, who invest in nurturing new talent, and supporting social change causes. The competition encourages social responsibility and creativity in the advertising industry, bringing together budding creatives with not-for-profits, resourcing the production and dissemination of adverts with important messages.
This year, the winning film to promote INAR and its new iReport.ie resource App was “Blackout”, the entry from young creatives Paul Kinsella, Art Director with Ogilvy and Eoin Tierney, Copywriter with Boys + Girls. Tonight sees the premiere of “Blackout”, as executed by director Richie Smyth of Pull The Trigger in conjunction with Eoin and Paul, and distributed in Cinemas throughout Ireland by Wide Eye Media.
Speaking ahead of the launch, INAR Board member Claudia Hoareau said: “We are very proud to launch this advertising movie, conceived by Eoin and Paul, and which very snappily captivates the importance of our message, and the resources that INAR develops for reporting and responding to racism and encouraging bystander intervention”. INAR Director Shane OCurry added “We are also delighted with the opportunity to promote our work with the help of professionals in the industry. We are very grateful to IAPI, Wide Eye Media and Pull The Trigger for their tireless work, support and understanding in taking us on this thrilling journey and helping to promote the work we do in ways we could only aspire to”
Speaking on behalf of Pull The Trigger, Max Brady, founding partner and Executive Producer said: “Pull the Trigger are always very happy to assist social change and public awareness around issues that face Ireland as we take our place on a global stage. We are very proud to have, in some small way, contributed to the campaign against racism, to highlight that every comment, action and ‘joke’ can have a devastating effect on the recipient and that the seemingly insignificant becomes powerful when unchallenged.
“The Cannes Young Lions winning cinema advert by Eoin and Paul uses real-world footage of racial incidents.” says Su Duff, Marketing & Research Director with Wide Eye Media. “While the experiences are uncomfortable to watch, they are unfortunately present in Irish life. Wide Eye Media are happy to be able to support INAR in the distribution of its important message and new app launch.”
Time & Place: Thursday, 16 Jan, Cineworld, Parnell Street, Dublin 1.
Photo Call: 5:45 pm with Directors and Producers, members of INAR, IAPI, Wide Eye Media and other participants ….
iReport.ie App available to download here from 5 pm January 16, 2020. The video will be available on the same page on Friday, January 17 at 11;30 am.
Notes to Editor:
INAR has been collecting reports on racist incidents and how institutions respond, through the online iReport.ie Racist Incident Reporting System since July 2013. Its periodic reports on racism can be found here ENAR Ireland is a national membership organisation comprising of 102 diverse anti-racist community and voluntary organisations and groups throughout the Republic of Ireland. INAR is also an active member of the European Network Against Racism (ENAR), a network of 160 organisations from 30 European States. INAR submits data reports and other submissions to Government, National Authorities, European Union, OSCE, Council of Europe and UN bodies on racism and discrimination in Ireland. INAR prepared and presented the Irish Civil Society collective Shadow Report to the UN Committee for the Elimination of Racial Discrimination hearing on Ireland in November 2019.
Wide Eye Media delivers interactive advertising to 110 cinemas on the Island of Ireland and conversion service to easily adapt commercials for the channel. Not only is the cinema a place where great stories are told with impact, but also where they are experienced with all the senses. Here, in an immersive environment, the cinema audience is ready to step into the story. Seeing, hearing and feeling the experience, logging it in their memory to be recalled in the future.
IAPI is a membership body for the commercial creativity and communications agencies in Ireland. IAPI’s purpose is to firmly position our industry as a fundamental engine of Ireland’s future growth. They do this by
- Positioning Ireland as a global centre of excellence for commercial creativity and media planning.
- Empowering our members to grow the value of their business
- Elevating the industry through driving world-class professional standards
- Advocating for the interests of our members at Corporate Board, Government and international levels.
- Fostering a culture of strategic leadership, creativity and innovation within our members
- Delivering first-class training and education across a multi-discipline industry.
- Broadening the strength and appeal of our industry to attract world-class talent
- Promoting diversity and inclusion as a strategic and economic imperative.
For more details visit www.iapi.ie